THE EDITORIAL DESK
aymanabdulmateen@gmail.com
Google’s AI search guidance: what B2B marketers should do.
Separate Google’s published guidance from assumptions about AI visibility, then turn the distinction into a practical SEO work plan.
4 min read · Source analysis
AI search visibility: build a useful measurement baseline.
A practical way to separate brand mentions, citations and useful visits before deciding what to change.
2 min read · Practical framework
Human review in AI content workflows: a practical playbook.
Place review at the decisions that matter: the question, the evidence, the interpretation and the final claim.
2 min read · Practical framework
AI-assisted account research: build a brief worth acting on.
Turn company research into a reason for a relevant conversation, with a clear line between evidence and assumptions.
2 min read · Practical framework
How to evaluate AI marketing tools: a practical scorecard.
A small, repeatable evaluation brief that makes quality, effort and limitations visible before you commit.
2 min read · Practical framework