THE EDITORIAL DESK
Better context.
Better decisions.
Source-led analysis and practical guides for B2B marketers working on AI search, content and outreach. Find the question you are trying to answer.
5 articles to explore
Google’s AI search guidance: what B2B marketers should do.
Separate Google’s published guidance from assumptions about AI visibility, then turn the distinction into a practical SEO work plan.
AI search visibility: build a useful measurement baseline.
A practical way to separate brand mentions, citations and useful visits before deciding what to change.
Human review in AI content workflows: a practical playbook.
Place review at the decisions that matter: the question, the evidence, the interpretation and the final claim.
AI-assisted account research: build a brief worth acting on.
Turn company research into a reason for a relevant conversation, with a clear line between evidence and assumptions.
How to evaluate AI marketing tools: a practical scorecard.
A small, repeatable evaluation brief that makes quality, effort and limitations visible before you commit.