What does AI search
actually change
for your SEO?
Separate Google’s published guidance from assumptions about AI visibility, then turn the distinction into a practical SEO work plan.
THE PUBLICATION FOR B2B MARKETERS
Make AI work
for your
organic growth.
Understand AI search. Build better content. Earn more relevant conversations. Evidence-led analysis and practical guides for the decisions on your desk.
For SEO, content and growth teams.
Clear sources. Useful next steps.
THE DECISION DESK01 / 03
What are you working on?
01 / THE QUESTION
Can the right buyers find us in AI answers?
For SEO leads and growth teams
A practical planning aid. No signup required.
GET DISCOVERED
AI search
CREATE SOMETHING USEFUL
Content systems
EARN THE CONVERSATION
Organic outreach
THE EDITORIAL DESK
Understand the change.
Know your next move.
THE QUESTION BEHIND THE HEADLINES
What does AI search
Google’s guidance, in context4 min read
START WITH THE FUNDAMENTALS
AI search visibility: build a useful measurement baseline.
A practical way to separate brand mentions, citations and useful visits before deciding what to change.
2 min read · Practical framework
Human review in AI content workflows: a practical playbook.
Place review at the decisions that matter: the question, the evidence, the interpretation and the final claim.
2 min read · Practical framework
AI-assisted account research: build a brief worth acting on.
Turn company research into a reason for a relevant conversation, with a clear line between evidence and assumptions.
2 min read · Practical framework
Sources, interpretation and limitations are identified in every guide.How we work
TOOL INTELLIGENCE
Know the job.
Then choose the tool.
What it does. What to ask.
What you still need to test.
Vendor profile
AI search monitoring
Ahrefs Brand Radar
A starting point for evaluating brand visibility across AI answers.
Read the evaluation brief
Vendor profile
AI content workflows
Jasper
A candidate for teams evaluating brand context and repeatable content workflows.
Read the evaluation brief
Vendor profile
Account research & enrichment
Clay
A candidate for building sourced account research and enrichment workflows.
Read the evaluation brief
These profiles use vendor information. They are not hands-on reviews or paid placements.Use our evaluation scorecard
THE AI ORGANIC OUTREACH BRIEF
Less keeping up.
More moving
forward.
One focused weekly email for B2B marketers. The development that matters, the evidence behind it, and an action you can take into your week.
Free to readBuilt for your work
THE
BRIEF.
BRIEF.
SAMPLE EDITIONAI SEARCH
Start with a better question.
Then look for the signal.
- 01
The signal
What Google’s AI search guidance means for marketers.
- 02
The working idea
Build a small, repeatable visibility baseline.
- 03
Your next move
Choose five real questions your buyers ask.
Read the sample edition
OBSERVE. TEST. TRANSFER.A PUBLICATION YOU CAN QUESTION
Trust needs
something to stand on.
01
Evidence you can inspect. Original sources, clear interpretation and visible uncertainty.
02
Testing we can account for. A framework is labelled as a framework. A vendor claim stays a vendor claim.
03
Commercial lines you can see. Sponsors buy a labelled placement. They do not buy a favourable verdict.
BUILD WITH THE PUBLICATION
Relevant product? Focused research question?